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Apr 10 2022

‘Economy wins wars’: Ukraine creatives hope to harness consumer power

Fashion designers, artists and businesses hope to harness consumer power and keep industry afloat

Creatives in Ukraine are trying to harness consumer power in an attempt to keep the country’s economy going amid the Russian invasion.

Before the war began in February, Ukraine was known as a hotbed of creativity in fashion, art and design. Now its designers and artists are launching initiatives to support creatives with various websites that support Ukrainian brands.

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